Senin, 15 Agustus 2016

Client Solutions Associate - Media - Time Warner Cable - Louisville, KY

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Client Solutions Associate - Media - Time Warner Cable - Louisville, KY -

Client Solutions Associate – Media
Time Warner Cable three,463 critiquesLouisville, KY

Client Reference Code: 179757
Client Solutions that Ship
At TWCM we do not simply love what we do; we look ahead to coming to work day-after-day within the pursuit of
progressive and efficient shopper options. In an business which is consistently evolving and increasing, our
mission is straightforward and easy. “To relentlessly develop and flawlessly execute greatest-in-class
built-in shopper options.”

We’re passionate. We sweat the small stuff. And we’re on a mission to develop explosive new concepts
that ship actual outcomes. Our workforce is comprised of quite a lot of backgrounds – we thrive on variety. In
reality, it is what informs our artistic considering and enhances our dynamic tradition.


Place Abstract:
The Client Solutions Associate (CSA) works immediately with their native sales workforce to develop and create
distinctive shopper targeted marketing and advertising methods to assist develop income for Time Warner Cable
Media. As companions to the Gross sales Leaders and Account Executives, the CSA should independently analyze
and develop marketing methods to accumulate and or retain clients. To take action, the CSA should analysis
the shopper’s wants and market developments in an effort to develop artistic and distinctive Advertising suggestions
to assist develop sales efforts. Doing so successfully requires very robust analytic talents and skilled Advertising
capabilities. The CSA has unbiased discretion to advocate the suitable marketing methods that
might be greatest serve our sales staff members to successfully safe or develop shopper income. This place is
complicated as a result of it requires the CSA to have skilled information of varied superior Advertising
methods and methods similar to quantitative analysis, promotion suggestions (together with monetary
modeling of promotions) in addition to artistic judgment to develop the story line that finally will get
introduced to our shoppers. This place can also be complicated as a result of the CSA companions with a number of sales
managers who’ve competing priorities. The CSA is solely liable for allocating their very own time to
make sure that all sales conferences nicely ready for almost about the Advertising efforts introduced to the
shoppers. The CSA has the autonomy to determine and advocate easy methods to greatest current a marketing campain
to a companion Account Government.


The profitable candidate for this place could have demonstrated success in a number of areas, together with:


Key and Goal Account Help 50%
The first focus of the CSA place is to companion with Gross sales Leaders and AEs within the improvement of
compelling marketing methods and options for our groups’ Key and Goal accounts.


The Client Solutions Associate is solely answerable for proudly owning and creating the next with regards


to Key and Goal Accounts:



  • Client particular media and marketing technique

  • Promotions – to incorporate budgetary and authorized adherence

  • Class, Media and aggressive analysis

  • Distinctive shopper particular shows to assist assist sales calls

  • Compelling shopper communications

  • Marketing campaign analytics (i.e. analytics displaying the efficiency of a shopper publish sale)

  • Use and understanding of secondary market analysis databases to be able to help Gross sales Leaders

and Gross sales Employees in evaluation of aggressive media, business tendencies, and market intelligence.

Digital DNA: 20%



  • Guarantee and maintain AEs accountable for integration of digital inclusion in all shopper shows and

promotions.


  • Might act because the “Supply Supervisor” for digital options (reminiscent of iTV). On this position, the CSA will work

intently with Gross sales Leaders and Digital Gross sales Results in develop and implement digital options.


  • Collaborate with DSLs to ship significant analytics and optimization suggestions to

shoppers/businesses.


  • Might current externally to shoppers/businesses to advertise TWCM’s digital product suite (on-line, VOD,

iTV, On-line).


  • Develop and supply ongoing digital product coaching with Gross sales.

Strategic Gross sales Planning Help (Month-to-month/Quarterly/Annual Price range Concentrating on): 15%


  • In collaboration with Gross sales Leaders and AEs, develop quarterly/ annual shopper particular methods

and shows.


  • Present evaluation of Key and Goal Shoppers, class insights, digital alternatives, market

circumstances and aggressive market evaluation.


  • Develop robust partnerships with assigned markets sales leaders and AEs to assist information them in

exploring exterior progress alternatives.

Handle Efficient Promotions 15%



  • Develop artistic, legally compliant, cable-branded promotional alternatives and contests that

improve billing, develop new shopper relationships, and/or service present shoppers.


  • Develop all phases of departmental and shopper promotions together with: conceptualizing promotional

concepts, creating proposals, working with native/regional/nationwide suppliers to supervise promotional
collateral supplies.


  • Supplies steerage in choosing and offering occasion choices to Gross sales Employees and shoppers that greatest

meet shopper wants.


  • Oversee all essential authorized compliance to incorporate however not restricted to affidavits of eligibility,

mandatory insurance necessities, authorized and/or legal responsibility paperwork and correct security
precautions. Negotiate for and purchase promotional prizes/giveaways and deal with barter
agreements, orders and report retaining, if relevant. Create month-to-month/quarterly promotional
finance analytics/reviews.

Expertise and Qualifications:



  • three+ years of built-in marketing, company, Media and/or Advert Gross sales is very most popular.

  • Excellent verbal, written and interpersonal communications with talent to translate knowledge,

info and analysis into highly effective factors of view—capacity to craft and inform a compelling story.


  • Information of cable tv, digital merchandise, and superior advertising merchandise.

  • Information of analysis databases, instruments and purposes, together with (however not restricted to) Nielsen,

Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer and comScore


  • Familiarity with and expertise in digital marketing; understanding of on-line marketing campaign

improvement, metrics and optimization methods.


  • Robust working information of MS Workplace Suite. Additionally, HTML, Photoshop, Illustrator, In Design,

Flash and FrontPage familiarity useful.


  • Information of banner advertising, capturing/digitizing streaming media, picture modifying and graphic

design.


  • Excessive degree of venture planning, improvement and implementation.

  • Potential to independently arrange workflow and to comply with by way of on a number of duties with out

supervision.


  • A minimal of a Bachelor’s diploma in Advertising, Enterprise or a associated subject is most popular.

Job Code : TWCAMK300 Spec, Client Solutions Exempt




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