Senin, 15 Agustus 2016

Marketing Measurement Media Mix Modeling Manager - Wells Fargo - San Francisco, CA

Marketing Measurement Media Mix Modeling Manager - Wells Fargo - San Francisco, CA -

Marketing Measurement Media Mix Modeling Manager
Wells Fargo 13,354 evaluationsSan Francisco, CA

Job Title:
Marketing Measurement – Media Mix Modeling Manager

Job ID Quantity:

San Francisco,CA

Job Description:
Job Description

Marketing leads the event of built-in marketing methods throughout Wells Fargo’s 90 plus enterprise strains and nationwide geography. The group is chargeable for model technique and advertising, database and experiential marketing together with the corporate’s 12 historical past museums, built-in program and product improvement, market analysis and associated buyer analytics, and numerous segments technique and enterprise improvement. “M2”
The newly shaped Marketing Insights & Analytics group will construct a greatest-in school determination help group that may present insights to tell our enterprise/buyer marketing and product technique, in addition to our broader Wells Fargo strategic initiatives. Marketing Measurement is a essential workforce inside the Marketing Insights & Analytics workforce that’s chargeable for understanding the efficiency of marketing campaigns in on-line and offline channels. As well as, the staff is answerable for analyzing and establishing the cumulative impression of all marketing in each the brief-time period and lengthy-time period.
The position of Media Mix Modeling Manager is a extremely quantitative position with obligations together with:
Analyzing prospect and buyer journeys throughout all channels together with TV, Radio, Print, Show, Paid Search, E-mail, Direct Mail, and so on;
Evolving and enhancing present combination degree media combine modeling frameworks;
Understanding the influence of marketing spends on numerous end result metrics;
Extending present multi channel attribution pilots to regular state; and
Driving innovation in media combine and attribution frameworks.
This individual could have vital interactions with different analytics groups in Marketing Insights & Analytics and is predicted to offer analytical thought management and convey leading edge statistical information to unravel complicated marketing issues. Deep technical expertise, means to constantly study from business and educational work, and powerful communication expertise can be figuring out elements in choice.

A Profitable Applicant Will Exhibit:
Capability to ship essential insights and evaluation
Collaborative partnership and powerful influencing expertise
Means to extract insights to determine progress alternatives and successfully talk outcomes and proposals
Lead efficient knowledge evaluation which will recommend danger or alternatives for Wells Fargo
Partnership/collaboration with marketing enterprise companions and different enterprise groups

Required Qualifications

eight+ years of expertise in analytics, modeling, or a mixture of each
6+ years of management expertise; or 6+ years of management expertise in a complicated quantitative analytics perform

Desired Qualifications

Robust consideration to element and accuracy expertise

Different Desired Qualifications

5+ years’ expertise engaged on constructing fashions utilizing giant knowledge units
Confirmed historical past of creating progressive, slicing-edge causal measurement capabilities throughout the vary of marketing actions, together with TV, print, radio, OOH, paid search, show, on-line video, and so forth
Deep information of statistical areas corresponding to ANOVA, A number of Regression, Time-collection Modeling, Principal Element Analyses, Choice Timber, Clustering, and so on
Expertise with statistical modeling instruments akin to SAS, R, SPSS
Expertise working in marketing/ buyer analytics organizations
Demonstrated capacity to play a management position in giant, complicated analytical tasks
Confirmed success analyzing knowledge to uncover patterns and themes that result in key insights
Robust sense of possession, relentless curiosity, and self-pushed strategy to drawback fixing
Constant sample of digging into the uncooked respondent knowledge
Exceptionally robust technical background
Expertise/ publicity to knowledge and analytics in Banking and Monetary Providers business


All provides for employment with Wells Fargo are contingent upon the candidate having efficiently accomplished a legal background examine. Wells Fargo will contemplate certified candidates with legal histories in a fashion in step with the necessities of relevant native, state and Federal regulation, together with Part 19 of the Federal Deposit Insurance coverage Act.

Related army expertise is taken into account for veterans and transitioning service women and men.
Wells Fargo is an Affirmative Motion and Equal Alternative Employer, Minority/Feminine/Disabled/Veteran/Gender Id/Sexual Orientation.


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