Minggu, 18 September 2016

Director of Digital Marketing & Media Relations - Bunker Hill Community College - Boston, MA

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Director of Digital Marketing & Media Relations - Bunker Hill Community College - Boston, MA -
Class: Directors

Division: Built-in Marketing & Communications


Places: Boston, MA


Posted: Jul 05, ’16


Sort: Full-time


Ref. No.: Non Unit Skilled


About Bunker Hill Community College:
Bunker Hill Community College is a multi-campus establishment with vibrant, city campuses in Boston, Massachusetts, in close by Chelsea, Massachusetts, and at three satellite tv for pc places within the Higher Boston space. Lately re-licensed as a Chief College by Attaining the Dream, BHCC is a component of the Massachusetts public larger schooling system, which incorporates 15 group schools. Based in 1973, BHCC is the most important group school in Massachusetts, serving greater than 14,000 college students every semester throughout all modes of instruction. The College gives greater than 100 certificates and diploma packages that put together college students to enter 4-yr establishments or to enter the workforce ready for higher and extra extremely expert jobs. Sixty-seven % of college students are individuals of shade and greater than 50 % are ladies.


We’re in search of people aligned with our institutional values of entry and success, excellence and innovation, financial and social justice, inclusiveness and fairness, civic engagement and repair, kindness and respect, and accountability and transparency. People with a dedication to a dynamic instructional surroundings, funding within the social and financial nicely-being of all, and perception in scholar-centered studying in an attractive, supportive setting are sought to fill the next place.


Dwelling in Boston
Boston prides itself on being one of probably the most livable cities in America. Twenty-one numerous neighborhoods supply greater than 600,000 residents the chance to style, contact, and expertise issues from everywhere in the world. Neighbors profit from distinctive medical amenities, vibrant neighborhood enterprise districts, and a strong community of parks, group facilities, and libraries. For extra details about Boston go to: http://www.cityofboston.gov/residents .


Job Description:
Bunker Hill Community College is in search of an skilled Digital Marketing & Media Relations Director to steer and handle a staff to help the digital and print marketing, advertising, and media relations for the College to advertise packages and providers, assess campus wants and pursuits, analyze buyer suggestions, and improve campus consciousness of the packages and providers of the College.


Important Duties and Obligations:
Reporting to the Government Director of Built-in Marketing and Communications overseeing College’s digital marketing technique and media relations for the College.
Offers and supervise three full-time and a couple of half-time employees.
Present communication help in disaster communication for the College, together with working with the Emergency Administration Workforce. Off hours required as wanted.
Help the Government Director with media inquiries, media relations, analysis and interview preparation.
Lead a proactive built-in media relations course of, figuring out tales and coordinate writing and placement of information tales within the numerous mediums together with by not restricted to press releases, media pitches, net tales, media mentions and media alerts; Handle and drive the web information room and supply media reviews together with analytics evaluating information visitors throughout platforms.
Re-vamp the press launch course of on the College to create a multi-media digital platform partaking focused information media.
Direct, plan, and oversee built-in marketing and advertising digital methods and techniques for enrollment marketing in numerous vertical markets together with particular program marketing; companion marketing and group associated occasions; Handle and analyze outcomes of marketing campaigns and advocate modifications or changes as wanted based mostly on efficiency and alter.
Oversee advertising price range and media-buy placements of advertising materials each digital and print; Handle the digital and print publications and collateral of all marketing supplies from writing and content material technique to design and artistic path.
Oversee and direct the design and editorial employees supporting digital and print initiatives integrating the writing and design into every challenge; Monitoring employees’s assigned work and making changes as wanted; Direct employees on creating artistic ideas and finishing up the manufacturing of publications, occasion and promotional collateral for each digital and print.
Guarantee general editorial integrity and accuracy of content material in digital and print mediums.
Handle key vendor and advisor relationships; handle the evaluation course of and solicitations of marketing and advertising corporations.
Offers artistic path for all College publications and collateral, each in-home employees, contractors, together with images; chargeable for modifying and manufacturing of digital and print marketing supplies, digital and print advertising and publications together with the BHCC Journal.
Performs different duties as assigned.


Necessities:
Bachelor’s diploma in marketing, communications, public relations, journalism or associated subject; Grasp most popular.
5 to seven years’ expertise in digital marketing, communications, media or public relations or associated subject with at the very least three years in a supervisory degree.
Information of primary graphics and video modifying software program and familiarity with net analytics corresponding to Google Analytics and social media platforms; Hootsuite a plus.
Familiarity with performance and marketing alternatives for Fb, LinkedIn, Twitter, YouTube, Instagram, Google+, different social platforms.
Confirmed potential to work with cross-practical collaboration and communication amongst numerous groups
Expertise in main profitable complete marketing campaigns for numerous audiences with earned, owned and paid media.
Background within the manufacturing of digital and print publications with information of each design and editorial greatest practices.
Wonderful written and oral communication and presentation expertise. Confirmed potential to put in writing shortly and underneath time strain constraints.
Expertise with challenge management and communication instruments.
Superior writing, modifying and proofreading expertise; expertise writing for various digital marketing channels together with web site and social media.
Show information in digital techniques and instruments akin to search engine optimization/SEM, CRM, CMS, Social media and geo-concentrating on ads.
Direct expertise with technical points of content material technique together with content material management methods; terminal 4 a plus.
Greater Schooling expertise a plus.
Confirmed capacity to work successfully with a various school, employees and scholar inhabitants.


Further Info:
Wage Vary: $85,000 – $93,000


To Guarantee Consideration, Software Supplies Should Be Acquired By September 22, 2016.


Software Directions:
Submit Cowl Letter and Resume Addressing the Required Qualifications to:


BHCC.InterviewExchange.com


Broaden place and click on on “Apply Now” and comply with directions.




APPLY THIS JOB HERE

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