Kamis, 22 September 2016

Media Research Analyst, Content Partnerships - Comcast - New York, NY

Media Research Analyst, Content Partnerships - Comcast - New York, NY -
Comcast Highlight, the advertising sales division of Comcast Cable, helps put the facility of cable to make use of for native, regional and nationwide advertisers. It’s targeted on offering multi-platform marketing options to succeed in audiences most successfully and effectively. Headquartered in New York with workplaces all through the nation, Comcast Highlight has a presence in almost 80 markets with roughly 35 million owned and represented subscribers.

Comcast Highlight presents shoppers straightforward-to-purchase, straightforward-to-execute choices custom-made round their enterprise objectives. We work with shoppers to offer them with custom-made, multi-display media marketing options that make the most of our suite of merchandise in the best way that is greatest suited to satisfy their goals. Our media options present advertisers with the power to succeed in, interact and join with their clients viewing content material on any system or display.

Job Abstract:
The Analyst will concentrate on gathering and analyzing normal and customized knowledge units to create viewers segmentation, optimization and marketing campaign measurement alternatives for the Leisure vertical. Liable for analyzing video consumption and marketing campaign efficiency throughout Linear TV, Interactive TV, Digital Properties & Video on Demand. Chargeable for gathering, analyzing, and deciphering details about a market, product, or service to be provided in a market, and the previous, current, and potential clients for the services or products. Researches market circumstances particular to space of focus to find out potential sales of product and supplies analysis on behalf of buyer. Has in-depth expertise, information and expertise in personal self-discipline. Often determines personal work priorities. Acts as useful resource for colleagues with much less expertise.

Core Duties:

  • Understands and applies numerous statistical ideas, analysis knowledge, requirements, and practices, and is the workforce lead for Nielsen analysis and coaching. Communicates digitally-targeted measurement techniques and conventional TV measurement together with set-prime-field derived TV viewing knowledge with a radical understanding of how these measurement techniques could be mixed.

  • Has eager curiosity in understanding how shoppers worth, discover, watch and work together with video content material.

  • Contribute to the event and analysis of latest advert measurement and advert concentrating on merchandise and help with the creation of KPIs and standardized reporting for these new merchandise and options

  • Capacity to generate marketing insights and artistic knowledge visualization from knowledge & analytics.

  • Works instantly with cross-useful groups and division management to create analysis & analytics alternatives, shows and summaries.

  • Participates in conferences, coaching packages, and conferences as directed.

  • Critiques varieties and sources of bought market analysis knowledge and recommends purchases to Advertising management.

  • Coordinates and participates within the era of normal and particular market analysis or development studies to management.

  • Ensures pertinent market info is translated and dispersed to Advertising Research Division for analysis.

  • Maintains experience in marketing analysis and stays present on new developments via contacts with instructional establishments, skilled organizations, publications, and distributors.

  • Makes suggestions based mostly on evaluation and findings.

  • Constant train of unbiased judgment and discretion in issues of significance.

  • Common, constant and punctual attendance. Should be capable of work nights and weekends, variable schedule(s) as essential.

  • Different duties and obligations as assigned.

Job Specification:

  • Bachelors Diploma or Equal

  • Usually requires2-5 years associated expertise

  • Nielsen, ComScore, Kantar and Scarborough expertise most popular.

Comcast is an EOE/Veterans/Disabled/LGBT employer


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