Kamis, 08 September 2016

Senior Director Digital Media &Acquisition - ADT Corporation - Boca Raton, FL

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Senior Director Digital Media &Acquisition - ADT Corporation - Boca Raton, FL -
The Senior Director of Digital Media & Acquisition is liable for the web acquisition technique, planning, built-in advertising campaigns and implementation to drive model consciousness, acquisition and retention. The first focus is to seek out and construct new packages to diversify ADT’s on-line acquisition portfolio. This position helps to orchestrate the digital media and acquisition technique for ADT LLC with the important thing objectives of accelerating acquisition, income and retention. Long run this position will assist ADT LLC scale back media value to accumulate new clients and improve model consciousness by integrating a mess of on-line channels and consumer experiences to take care of model relevancy and within the class.
Place Obligations:
  • Direct the digital media & acquisition follow for ADT direct within the US to develop shopper base throughout all strains of enterprise.

  • Handle employees, media businesses, consultants and different inner and exterior groups to construct packages

  • Present course and run the digital media price range with a concentrate on decreasing SAC and optimize greatest performing channels

  • Lead general media planning and negotiations together with authorized contracts

  • Function the marketing and finance liaison for planning and budgeting

  • Information the paid media analytics improvement and insights to enhance customer conversions

  • Along side consumer expertise outline the all paid media duties and priorities to align consumer expertise with key shopper segments and customer conduct

Qualifications
Schooling/Certification :
4-yr diploma normally enterprise management, marketing or liberal arts.

Expertise:


  • 10+ years’ expertise in digital marketing with direct marketing expertise most popular.

  • Earlier expertise working within the on-line/acquisition surroundings with a eager understanding of SEM, web optimization, show, efficiency media and the evolving panorama.

  • 2+ years’ expertise engaged on offline/ conventional media. Direct Response expertise is a plus.

  • Expertise managing a number of businesses and strong understanding of the complexity of an offline acquisition funnel fueled by on-line media



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