Senin, 12 September 2016

Senior Integrated Media Manager - The Shipyard - Newport Beach, CA

Senior Integrated Media Manager - The Shipyard - Newport Beach, CA -
Location: Newport Seashore, CA

What’s Mediopolis?!
Lastly, the off- and on-line media worlds are converging and could be managed by a single framework. Whether or not it’s a digital motion triggered from a TV spot, or social media amplification from a tentpole occasion, all media has a digital underpinning and could be managed and optimized in a cohesive framework. This hyper-related world during which all of us reside and work is what we name the Mediopolis. Our strategy signifies that we’re the last word efficiency marketing media store – as a result of efficiency pushed the suitable method builds manufacturers and companies. Media is not siloed: each choice impacts a number of different metrics. We open our doorways in January 2016 with three workplaces coast to coast; 12 shoppers; $40MM in billings. And a ton of progress potential for the suitable floor flooring group members.

What is going to you be doing?
Creator of built-in media-marketing methods and plans; create supplies for presentation to shoppers.
Take part or lead shopper shows as expertise permit or are developed
Oversee day-to-day media plan modifications: possession of media plan flowchart and particulars
Consider marketing knowledge to find out shopper’s media wants
Suggest parts of media technique utilizing details and knowledge to help: concentrating on, geography, scheduling, communications objectives, integration with different marketing packages
Analyze media combine options to advocate tips on how to greatest allocate funds
Analyze analysis to develop these methods
Analyze and interpret aggressive knowledge
Develop strategically sound media suggestions with supporting rationale
Oversee Media Assistant(s) in executing their assigned duties

Negotiate immediately with media distributors in choose media:
Website-direct digital show shopping for
Work with shopping for groups, visitors, billings, analytics, advert serving, finance, and out of doors company companions in managing the shopping for course of. This consists of however isn’t restricted to:
Handle the set-up of digital campaigns by way of a number of advert servers in show, video and cellular
Analyze campaigns and advocate tactical change to enhance outcomes/optimize
Handle purchase stewardship reporting for shoppers
Handle and “personal” the billing course of in order that errors are minimized/eradicated.
Write POVs on particular media alternatives
Hold abreast of evolving applied sciences, media varieties, websites, revolutionary artistic models to be able to discover new methods to speak with clients

What expertise are we in search of?
four+ complete years in advertising company surroundings; at the very least three as an built-in planner/purchaser
Robust quantitative and analytical expertise
Excessive diploma of accuracy
Distinctive crucial considering and drawback fixing talents
Potential to multi-activity: expertise engaged on a number of shoppers concurrently is a should
Strong presentation expertise
Information of native market planning and purchase management
Expertise in negotiating and shopping for website-direct digital show; arms-on management of trafficking and mapping of complicated campaigns
Superior Excel expertise; intermediate PowerPoint and Phrase expertise
Capacity to put in writing clearly and succinctly; potential to influence by way of the written phrase by way of emails, temporary white papers and PowerPoint shows
Capable of articulate a perspective clearly and with confidence on applicable topics
Arms on expertise with operating MRI, Media Metrix, Kantar and Telmar (or equally useful instruments)
Information of all points of the digital panorama together with search engine marketing, SEM, Cellular, Programmatic Show, paid Social and so on.
All the time trying to study and enhance; curiosity is in our DNA

Interpersonal expertise and qualities
Prepared/prepared/capable of work together with shopper aspect managers and administrators independently
Want to work in a staff surroundings/collaboratively in addition to independently
Robust motivation to satisfy deadlines/ extremely developed sense of duty
Prepared to work arduous and quick when emergencies happen – completely satisfied to “get your palms soiled”
Capable of set up efficient however authoritative relationships with media distributors and cross-useful friends
Mature, immediate and dependable
Constructive outlook that matches into our staff environment and tradition

Bachelor’s Diploma: ideally in Advertising or Promoting
four+ years of expertise in an advertising company setting with arms-on expertise in planning and digital shopping for
Digital finish-to-finish course of management expertise is a should
Excellent expertise background: 2/three on-line, 1/three offline
Shopper aspect expertise is a plus, however doesn’t substitute company work
Expertise on smaller to mid-measurement budgets a plus ($1-50MM complete spend)


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