Minggu, 11 September 2016

Social Media Specialist - TrueSense Marketing - Cranberry, PA

Social Media Specialist - TrueSense Marketing - Cranberry, PA -
Who’re we?

TrueSense Marketing is a full-service direct marketing company with greater than 200 fundraising execs which are dedicated to constructing robust donor relationships, enhancing the donor expertise, and creating the circumstances for larger generosity. Our shoppers see larger revenue, with robust donor retention and decrease fundraising prices.

We consider donors are heroes. Their ardour and generosity are constructing a greater world. That’s why we stay donor-targeted, shopper-impressed fundraising day by day.

Whereas evaluation and numbers inform what we do, right here at TrueSense we consider true success comes from the best way we work with others. We function with integrity, innovation, widespread sense, and worth. We’re about individuals … about creating relationships, and speaking truthfully and powerfully, one-to-one. As a result of that’s what’s actual – and that’s what works.

What do we’d like?

In mild of current progress, TSM is in search of a Digital & Social Media Specialist to turn into an necessary member of our Digital workforce.

What is going to you do?

The Digital & Social Media Specialist will develop social media and digital methods, deploy social media content material, campaigns, and supply analytics reporting and optimization suggestions. The position would require a holistic view of social channels and platforms in addition to rising applied sciences and media retailers. A profitable candidate could have a strong understanding of efficiency marketing, conversion, and on-line buyer acquisition throughout a number of digital channels. The perfect candidate is a content material creator, marketing analyst, group supervisor, and a funnel marketing supervisor with a monitor report of engagement and acquisition progress for closely lively manufacturers on social media.

Extra particularly, the candidate chosen for this position…

Builds and manages company shoppers’ paid, owned and earned social media presence, together with Fb, Twitter, LinkedIn, Google+, Pinterest and probably further channels (Snapchat, Instagram, Vine, and so forth.).

Drives engagement and leads throughout the marketing funnel via related content material and channel management and set up consistency and excellence throughout the social media platform.

Leads, coordinates and manages all go-to-market features of paid social media campaignsincluding annual strategic planning and the editorial calendar.

Applies and oversees the implementation of greatest practices for every platform whereas initiating concentrating on methods based mostly on demographics and marketing objectives.

Writes copy and distributes media as dictated by totally different content material methods.

Identifies, recommends and makes use of content material curation instruments for content material planning and publishing course of.

Makes use of content material curation strategically for acquisition of leads and to tell the creation of unique content material.

Determines fiscal yr and challenge particular finances necessities with projected outcomes, for shopper digital & social marketing methods.

Runs and tracks success of normal social promotions and campaigns , in addition to the content material and hyperlinks posted by means of a number of channels.

Tracks, measures, and analyzes all initiatives to report on social media ROI and establishes common reporting for KPI metrics tied to shopper proforma(s).

Analyzes cross channel visitors and attribution.

Researches the newest digital developments and make the most of new applied sciences to drive stronger outcomes.

Proactively spearheads efforts to beat shopper objections and technological limitations.

Understands programmatic marketing and automation in digital advertising.

Works with inner cross-useful groups to develop built-in approaches to campaigns as a part of our shoppers’ proforma.

Works with Digital Challenge Supervisor to make sure correct billing of all paid digital media in addition to retainers in assigned areas.

Manages digital vendor choice and supervision because it pertains to digital media execution, monitoring and attribution platforms.

Place Necessities (Information, Expertise and Talents):


Pc Proficiency


Buyer Service

Business Information



Private Improvement

Drawback Fixing


Venture Administration

Staff Mentality

Particular Packages: Fb Insights, Twitter Analytics, Hootesuite, Radian6, Google Analytics & Tag Supervisor, Coremetrics, Omniture, Convio/Blackbaud.

Schooling and Expertise:
Bachelors Diploma, ideally in Digital Media, Marketing, or Communications

2-four years expertise paid social expertise and self-service marketing in social platforms ( i.e. Fb, Twitter, LinkedIn, and different rising platforms)

Expertise with digital advertising, nonprofit on-line marketing and fundraising packages

Masters Diploma a plus

As much as 25% journey to shopper workplaces

TrueSense is a rising, shifting, evolving company, and we’re all the time interested by expertise. So we need to hear from you! We make work/life stability a precedence; present commensurate compensation and a vibrant, sensible, household-acutely aware work setting.


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